A Bachelor of Science (BSc) in Marketing is an undergraduate degree program that focuses on the study of marketing principles, consumer behavior, market research, branding, advertising, and digital marketing strategies. The program prepares students for careers in marketing roles across various industries, including advertising, public relations, market research, digital marketing, and brand management. BSc in Marketing programs emphasize creativity, strategic thinking, data analysis, and communication skills essential for successful marketing professionals.
Course Benefits
Marketing Knowledge: Provides a comprehensive understanding of marketing theories, concepts, and practices.
Analytical Skills: Develops skills in market research, data analysis, and consumer behavior analysis to make informed marketing decisions.
Creativity and Innovation: Fosters creativity in developing marketing campaigns, branding strategies, and digital marketing initiatives.
Career Readiness: Prepares students for roles such as marketing manager, brand manager, digital marketing specialist, market researcher, and advertising executive.
Practical Experience: Acquires hands-on experience through case studies, projects, internships, and real-world marketing campaigns.
Department Contact Info
Bachelor of Science (BSc) in Marketing Palmer St, London SW1H 0NP, WA +44 20 8553 2932
High school diploma or equivalent with a strong academic background.
Satisfactory grades in relevant subjects (e.g., mathematics, English, business-related subjects).
Some institutions may require standardized test scores (e.g., SAT, ACT).
Proficiency in English (may require TOEFL or IELTS for non-native English speakers).
The PLP in Drafting Legislation, Regulation, and Policy has been offered by the Institute of Advanced Legal Studies with considerable success since 2004.
