Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm’s marketing resources and activities.
Marketing is the core of an operating business. It is an organizational philosophy and a set of guiding principles for interfacing with customers, competitors, collaborators, and the environment. Marketing entails planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. It starts with identifying and measuring consumers’ needs and wants, assessing the competitive environment, selecting the most appropriate customer targets and developing marketing strategy and implementation program for an offering that satisfies consumers’ needs better than the competition. Marketing is the art and science of creating customer value and market place exchanges that benefit the organization and its stakeholders.
Changes in Marketing Environment I – Micro
Changes in Marketing Environment II – Macro
Business and Environmental Analysis (PESTEL, SWOT)
Understanding Buying Behavior
Marketing Information System
Designing Marketing Mix – 4 Ps
Designing Marketing Mix – 7 Ps
Branding
Digital Marketing
Marketing Skills 1: Time and Self- Management
Marketing Skills 2: Personal Selling
Marketing Skills 3: Event Management
Marketing Skills 4: Business Writing
Marketing Skills 5: Business Presentations
Marketing Skills 6: Customer Care and Relationship Management
Marketing Skills 7: Work-Life Balance and Stress Management
Delivering Effective Sales Presentation – Individual Presentations
School Leavers
Students awaiting University
Job Seekers
