Certificate in Marketing Management

Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm’s marketing resources and activities.

Course Modules

  • Marketing Environment
  • Consumer Behavior
  • Market Segmentation
  • Product Classification & Services Marketing
  • Product Management
  • Product Presentation & Distribution

Course Content

Marketing is the core of an operating business. It is an organizational philosophy and a set of guiding principles for interfacing with customers, competitors, collaborators, and the environment. Marketing entails planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. It starts with identifying and measuring consumers’ needs and wants, assessing the competitive environment, selecting the most appropriate customer targets and developing marketing strategy and implementation program for an offering that satisfies consumers’ needs better than the competition. Marketing is the art and science of creating customer value and market place exchanges that benefit the organization and its stakeholders.

Changes in Marketing Environment I – Micro

Changes in Marketing Environment II – Macro

Business and Environmental Analysis (PESTEL, SWOT)

Understanding Buying Behavior

Marketing Information System

Designing Marketing Mix – 4 Ps

Designing Marketing Mix – 7 Ps


Digital Marketing

Marketing Skills 1: Time and Self- Management

Marketing Skills 2: Personal Selling

Marketing Skills 3: Event Management

Marketing Skills 4: Business Writing

Marketing Skills 5: Business Presentations

Marketing Skills 6: Customer Care and Relationship Management

Marketing Skills 7: Work-Life Balance and Stress Management

Delivering Effective Sales Presentation – Individual Presentations

Entry Requirement

School Leavers
Students awaiting University
Job Seekers