Business Studies with Marketing BA (Hons)

Course detail & modules

Finch University was among the first to offer a Business Studies degree, and the School maintains strong links with major professional institutes, including the Chartered Institute of Marketing, Chartered Management Institute, the Institute of Direct Marketing and the Chartered Institute of Personnel.

Everyone learns differently, so we employ a range of teaching methods to get the best out of all our students. Our methods include:

  • lectures, which introduce new concepts/models/theories and encourage participants to develop as independent learners
  • task-based learning to develop problem-solving skills and helps you relate theory to practice
  • group work, encouraging you to communicate, share ideas and experiences and learn from each other
  • discussion and reflection encourage inquiry, application and analysis, and help you take control of your own learning and experiment with the academic knowledge you have gained
  • seminar support is available through group and individual tutorials by arranged appointment
  • Blackboard, the University’s online learning platform, supports the more traditional teaching methods.

Entry requirements

These can include:

  • A Levels at grade B, B and C, or above
  • BTEC Extended Diploma with Distinction, Merit, Merit
  • Access to HE Diploma

You also need GCSE English and Maths (grade 9 – 4 / A* – C) or Level 2 equivalents.


Mature applicants (aged 21+): If you do not hold the qualifications listed but have relevant work experience, you are welcome to apply. Your application will be considered on an individual basis.

Level 5 (year 2) entry To directly enter the second year of this course you will need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 120 undergraduate credits at Level 4 or a CertHE in a related subject area.

Level 6 (year 3) entry To directly enter the third year of this course you need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 240 undergraduate credits (at Levels 4 and 5), a DipHE, Foundation Degree or HND in a related subject area.

Compulsory modules

Level 4

  • Professional Skills for Business and Finance
  • Introduction to Human Resource Management (HRM)
  • Researching Business Data
  • Business Accounting
  • Principles of Marketing
  • Information, Communications and Technology (ICT)


Level 5

  • Business Economics
  • Enterprise and Business Development
  • Managing Business Operations
  • Research Methods for Business
  • Business Ethics
  • Marketing and Brand Management


Level 6

  • Strategic Management
  • Final Project (Dissertation)
  • Global Marketing
  • International Business
  • Consumer Behaviour


Study & career progression

When you graduate from this course, you will be in a position to apply for a variety of roles in business, in the UK or abroad.

We give you all the knowledge, experience and skills you will need to go out and start a rewarding career in one of many fields, such as finance, marketing or consultancy.

A Business Studies degree can open the door to many exciting and rewarding careers. Some of the most fields our graduates tend to move into include:

  • personnel management
  • marketing
  • business research
  • finance
  • sales
  • sales promotion
  • retail management.

Your degree can take you anywhere, but popular careers for our graduates include:

  • Junior Manager
  • Salesperson
  • Administration
  • Market Researcher
  • Human Resources Assistant
  • Data Analyst
  • Marketing Assistant.