Business Studies BA (Hons)

Course detail & modules

This internationally respected BA Business Studies course has been designed to develop your practical skills as well as your knowledge of essential business concepts.

Your studies will give you a rounded understanding of the varied requirements of running a business. You will cover topics including:

  • human resource management
  • finance and accounting
  • marketing
  • operations management
  • ICT

We have strong links with major professional institutes, including the Chartered Institute of Marketing, Chartered Management Institute, the Institute of Direct Marketing and the Chartered Institute of Personnel. These links help us to evolve and advance your course content, so that you will graduate with current knowledge of business issues. You will also gain full exemption for the academic requirements of the Chartered Management Institute (CMI), a valuable qualification for any aspiring manager.

We use a range of effective teaching methods, including:  

  • lectures to introduce new concepts, models and theories
  • task-based learning to develop your problem-solving skills and help you to relate theory to practice
  • group work to encourage you to share ideas and experiences discussion and reflection to encourage inquiry
  • seminar support, available through group and individual tutorials by arranged appointment
  • Blackboard, the University’s online learning platform

Each member of staff brings a wealth of employment experience and knowledge into the classroom, helping you to translate theory into practice.

Entry requirements

These can include:

  • A Levels at grade B, B and C, or above
  • BTEC Extended Diploma with Distinction, Merit, Merit
  • Access to HE Diploma

You also need GCSE English and Maths (grade 9 – 4 / A* – C) or Level 2 equivalents.


Mature applicants (aged 21+): If you do not hold the qualifications listed but have relevant work experience, you are welcome to apply. Your application will be considered on an individual basis.

Level 5 (year 2) entry To directly enter the second year of this course you will need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 120 undergraduate credits at Level 4 or a CertHE in a related subject area.

Level 6 (year 3) entry To directly enter the third year of this course you need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 240 undergraduate credits (at Levels 4 and 5), a DipHE, Foundation Degree or HND in a related subject area.

Compulsory modules

Level 4

  • Principles of Management
  • Professional Skills
  • Management in Practice
  • Introduction to Business Finance
  • Employability Skills
  • Analysis of Real World Issues


Level 5

  • Marketing Theory and Practice
  • Advanced Presentation and Communication Skills
  • Business Negotiations in Practice
  • Organisational Behaviour
  • Leadership and Teams
  • Group Business Development Applied Project


Level 6

  • Strategic Management
  • Career Strategy and Planning
  • Business Sustainability and Social Responsibility in Practice
  • Theory of Innovation
  • Creative Problem Solving in Business
  • Business Innovation in Practice


Study & career progression

A Business Studies degree can open the door to many exciting and rewarding careers. Some of the fields our graduates tend to move into include:

  • personnel management
  • marketing
  • business research
  • finance
  • sales
  • sales promotion
  • retail management. Popular careers for our graduates include:
  • junior manager
  • salesperson
  • administration
  • market researcher
  • human resources assistant
  • data analyst
  • marketing assistant.